Interactive marketing needs interactive marketers
نویسندگان
چکیده
منابع مشابه
Interactive Campaign Planning for Marketing Analysts
Copyright held by the owner/author(s). CHI’18 Extended Abstracts, April 21–26, 2018, Montreal, QC, Canada. ACM 978-1-4503-5621-3/18/04. https://doi.org/10.1145/3170427.3188531 Abstract Event sequence data is generated across nearly every domain from social network activities and online clickstreams to electronic health records and student academic activities. Patterns in event sequences can pro...
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When a marketer in an interactive environment decides which messages to send to her customers, she may send messages currently thought to be most promising (exploitation) or use poorly understood messages for the purpose of information gathering (exploration). We assume that customers are already clustered into homogeneous segments, and we consider the adaptive learning of message effectiveness...
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ژورنال
عنوان ژورنال: Interactive Marketing
سال: 2001
ISSN: 1463-5178,1478-0844
DOI: 10.1057/palgrave.im.4340093